BOB Gilbert, Copywriter (USA/SWE)

With a 40-year career well-balanced across the USA and Sweden, BOB Gilbert  has performed at great heights for greater marketing results than some thought possible. Need some high-level copy, concepts or creative consultation? Read more about BOB here. 

From Sept. 2017 through Oct. 2024,  award-winning game & platform developer, Play’n GO, employed BOB as a brand consultant and ninja copywriter to (in their words) “Just BOBify it.” In that time, Play’n GO grew from around 150 go-getters to over 800 employees to become the #1 entertainment supplier to premium casinos around the world. BOB’s writing helped recruit key senior talent, helped express Play’n GO core values, helped create Play’n GO’s tagline; “WE ARE GAME”, and helped inspire teammates to deliver “MORE. IN ONE GO”.

After a lucky 7 years with Play’n GO, BOB is ready to spin again. Got a job that needs BOB? bgilbertsf@aol.com

In May 2014, Crispin, Porter + Bogusky Scandinavia recruited BOB to join their team working with the world’s No.1 professional hygiene brand, SCA Tork. After doing everything from product sheets, sales force presentations, brochures, ads, films, banners and a total revision of SCA Tork’s global website, CP+B asked BOB to help drive Scania Trucks & Buses through more contemporary obstacles and fast-approaching deadlines for films, brochures, apps and exhibitions. After three productive years at CP+B solving problems while gaining insights from some of the most creative people on the planet, BOB lives by the CP+B motto: “Good enough sucks.”

BOB’s valuable depth of B2B and B2C experience covers many product categories including automobiles (Volvo, Infiniti), trucks (Scania), software (Microsoft), personal hygiene (Head&Shoulders, Tork), fast food (Taco Bell), telecom (Telia, Ascom), industrial chemicals (Akzo-Nobel), video games (Eidos, Play’n Go, Hasbro), computers/peripherals (Sony), professional/household cleaning (Tork, Clorox), and beer (Coors). And while at CP+B, BOB also started doing professional film voice-overs at his colleagues’ and clients’ request.

With a native fluency in english (American) and an improving proficiency in swedish, BOB’s global agency experience spans from Y&R/Sive to Havas/EuroRSCG/TLK, FCB, JWT, McCann-Erickson/Anderson-Lembke, Grey/scp and CP+B—all leading agencies in major markets of Cincinnati (home town), Chicago, San Francisco, Stockholm and Gothenburg.

BOB also speaks the universal language of music. A graduate of one of the world’s finest music schools, The College Conservatory of Music/University of Cincinnati, BOB plays drums somewhat professionally in local hobby bands and still studies the greats. Master drum lessons from Billy Cobham (Miles Davis) and Morgan Ågren (Frank Zappa) encourage BOB to practice paradiddles at every opportunity (good writing has rhythm).

Email: bgilbertsf@aol.com