Goods & Services

Here, for educational purposes, is a range of published freelance work, pitched ideas and speculative portfolio filler.

Below: San Francisco bike messengers are a colorful band of dare-devils. One lived above me and rode his own thriving enterprise. This campaign was used to recruit riders and to brand his Adios Express as cutting-edge users of technology & adrenaline. (mobile phone cellular technology was new at the time)

Below: The Energy Police campaign was created for the Continental Bank of Chicago so they could…you guessed it, save money! Three lobby posters launched the campaign to prepare people for days when they had to cut back on electricity suckage. Amusing police “citations” were placed on the desks of energy offenders after hours by the night watchmen. Nachi Ugarte, art director, George Evelyn, Police Dog breeder, illustrator.

Below: The Ruby Sailboat is a San Francisco treasure. This campaign was created to encourage Captain Joshua Pryor to grant me permission to board.

Below: Electroscrap is a problem. If we don’t manage it, mutant robots will rise-up from it and render our TV remote controls useless.

Below: Reno Airlines gambled on these retail ads to keep them flying. Like many small, regional airlines, Reno Air flies no more. Obviously, their numbers did not add up.

Below: Low prices. Low prices. Low prices. Everybody has low prices. What can make low prices on high-technology more memorable? Humor and humanity.

Below: Speculative print ads pitched for Clorox Bleach. The side-by-side demonstration doesn’t have to be stinky.

Below: Speculative print ads pitched for Clorox 2, color-friendly bleach. Dave Devencenzi, AD, illustrator.

Below: When the movie Jurassic Park came out, I came up with this parody t-shirt idea to raise awareness of my dinosaur impersonation. Mike Devencenzi, graphic design, illustration, co-conspirator.

Below: Advertising Age magazine had a contest. This was a finalist. Still relevant. Still true. Steve Gilbert, illustration.

Below: Public Service Announcement. 100% home-made portfolio filler.

Below: High School 20th reunion poster. Part of my complete, “Truant for Twenty, We Want Your Money” direct-mail campaign with a double XX logo that some fellow High School graduates insisted must be a provocative tribute to Malcolm X, not Roman numerals (Spike Lee’s movie was just released). BTW, I was not asked to create a logo for the 30th reunion.