Goods & Services

Here, for educational purposes, is a range of published freelance work, pitched ideas and speculative portfolio filler.

Below: San Francisco bike messengers are a colorful band of dare-devils. One lived above me and rode his own thriving enterprise. This campaign was used to recruit riders and to brand his Adios Express as cutting-edge users of technology & adrenaline. (mobile phone cellular technology was new at the time)

Adiosx_hellbent
 
Adiosx_40trips
 
Adiosx_outerspace

 
Adiosx_soma

Below: The Energy Police campaign was created for the Continental Bank of Chicago so they could…you guessed it, save money! Three lobby posters launched the campaign to prepare people for days when they had to cut back on electricity suckage. Amusing police “citations” were placed on the desks of energy offenders after hours by the night watchmen. Nachi Ugarte, art director, George Evelyn, Police Dog breeder, illustrator. 

Ep_covera
Ep_lightson
Ep_doesnotcompute
Ep_evacuate
Ep_knowwhereulive
Ep_stocks
Ep_parade

Below: The Ruby Sailboat is a San Francisco treasure. This campaign was created to encourage Captain Joshua Pryor to grant me permission to board.

Ruby_longlunch
Ruby_meeting_
Ruby_sloopnsandwich

Below: Electroscrap is a problem. If we don’t manage it, mutant robots will rise-up from it and render our TV remote controls useless. 

_electrolux_fridge_adaa
 
_electrolux_returnfavour

Below: Reno Airlines gambled on these retail ads to keep them flying. Like many small, regional airlines, Reno Air flies no more. Obviously, their numbers did not add up.

 
Reno_wholovesyoubaby

Reno_sneakers

Reno_cheapskate_a

Below: Low prices. Low prices. Low prices. Everybody has low prices. What can make low prices on high-technology more memorable? Humor and humanity.

 
 
Compudyne_lowaim

Compudyne_tuba

Below: Speculative print ads pitched for Clorox Bleach. The side-by-side demonstration doesn’t have to be stinky. 

Clorox_live_in_a_shoe

Clorox_piggiesa

Clorox_pickup
 
 
Below: Speculative print ads pitched for Clorox 2, color-friendly bleach. Dave Devencenzi, AD, illustrator. 
Clorox2_fishfresh
Clorox2_pinsstriking
Clorox2_gunsblazing
Clorox2_peppershot
 

Below: When the movie Jurassic Park came out, I came up with this parody t-shirt idea to raise awareness of my dinosaur impersonation. Mike Devencenzi, graphic design, illustration, co-conspirator. 

Bozot_picture

Bozot_ad

Below: Advertising Age magazine had a contest. This was a finalist. Still relevant. Still true. Steve Gilbert, illustration.

Stayinschool_fries

Below: Public Service Announcement. 100% home-made portfolio filler.

Below: High School 20th reunion poster. Part of my complete, “Truant for Twenty, We Want Your Money” direct-mail campaign with a double XX logo that some fellow High School graduates insisted must be a provocative tribute to Malcolm X, not Roman numerals (Spike Lee’s movie was just released). BTW, I was not asked to create a logo for the 30th reunion.

Below: A shameless self-promotion advert that exploits sex and the 50ft woman.

Thank you.

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